Apple Ads Platform API Preview Release Notes July 2026 Apple Ads Platform API Preview Release Notes Apple Ads July 2026 Introduction.
https://ads.apple.com/adsdam/app-store/us/en_us/documents/api-preview-guide.pdf
Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
View definitions for reporting metrics for ads on Apple News.
View definitions for Workbench reporting metrics for publishers with ads on Apple News.
Learn how publishers can create a line for ad campaigns on Apple News using Workbench.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0019-create-line
Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Learn about how inventory forecasting on Workbench can help publishers with ad sales planning.
Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.
https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard
Learn how to review customized recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.
Learn more about secure image-based third-party impression and click tracking when you advertise on Apple News.
Review reporting options and metric definitions, and see where to find reporting in Apple Business for ads on Maps.
Learn about third-party ad tag technical specs for publishers with ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/ad-specs/0055-third-party-ad-tag-technical-specs
Learn about third-party ad tag technical specs for advertisers with ads on Apple News.
https://ads.apple.com/apple-news/advertisers/help/ad-specs/0120-third-party-ad-tag-technical-specs
See how you can view performance data for ads on the App Store according to your goals.
https://ads.apple.com/app-store/help/reporting/0091-explore-and-visualize-insights
Learn how to use the AdServices attribution API to measure app ad performance on the App Store.
https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on Maps.
https://ads.apple.com/maps/apple-ads/help/keywords/0029-use-negative-keywords
Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on Maps.
https://ads.apple.com/maps/apple-ads/help/billing/0011-understand-the-billing-cycle
Learn about campaign components, including ad destinations, destination values, formats, and other campaign components for ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0016-campaign-components
See how you can focus App Store campaigns on specific customer types, demographics, devices, and locations.
https://ads.apple.com/app-store/help/ad-groups/0021-modify-audience-settings
Understand key terms related to your Apple Ads account and advertising on the App Store.
Review explanations of the different elements that make up Apple Ads invoices.
https://ads.apple.com/maps/apple-ads/help/billing/0013-understand-invoices
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on Maps.
https://ads.apple.com/maps/apple-ads/help/campaigns/0015-create-campaigns
Learn about ad inventory and serving for publishers with ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0034-inventory-and-ad-serving
Learn about how Programmatic Guaranteed works for publishers using ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0039-programmatic-guaranteed
See how you can focus Maps campaigns on specific geographic areas, including the map view near your promoted location, radius, and regional area.
https://ads.apple.com/maps/apple-ads/help/ad-groups/0025-modify-audience-settings
Find out how to determine your cost-per-acquisition cap and set or adjust it in your campaign on the App Store.
https://ads.apple.com/app-store/help/bids-and-budget/0063-set-and-adjust-your-CPA-cap
Learn how publishers can integrate Workbench with Google Ad Manager 360.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0032-integrate-workbench-and-gam